Video Soundtrack: Laughter and Tears in One Package

If you caught yourself dancing to the latest Korean dance videos, then this is a glaring proof of how effective video soundtracks could be in terms of driving traffic to a site. Just think of Harlem Shake and Wrecking Ball and you would have a vague idea on how powerful music can really be.

Capitalize on Music

To become successful in their chosen niche, a lot of brands, these days, are jumping on the bandwagon. They now infuse artists into their commercials and music-video-inspired project. If executed properly, the brand name is sure to enjoy a good amount of viewers. Famous artists also, inevitably, share their popularity with the brand, hence, recognition of the business becomes a lot easier.

Numbers and Music

Streaming did boost music consumption in the year 2013. Music streams then totaled 32% compared to the previous year. It was also reported that 57.1 billion video streams were music videos as compared to the 118 billion overall streams.

Audio streaming upped the sales charts for a lot of recording studios. The same songs appeared on the Top 10, thus, it is no surprise that businessmen started looking at the huge role that music could do to their own campaigns.

Music videos can either be backed by famous brands (this is the surefire way to do passive advertising) or they could ask a celebrity to endorse their product instead. In the process, music can still be effectively used to excite audiences.

Music Technicalities

Music, technically speaking, contributes to lifting company brands by up to 8 percentage points with regard to improved perception and purchase intent.

Now you have to be able to distinguish the difference between a musical score and a soundtrack. The former is composed especially for the video. This is that famous jingle that will spur last song syndromes for decades. The soundtrack, on the other hand, is that moving sound when the actor reaches for the bottle of apple juice that is being endorsed. A happy tune will generally denote a contented feeling – just the right kind of emotion that businesses would like to evoke.

Technically, soundtrack is now also used as the proper term for what was originally referred to as the musical score.

Remember that the soundtrack is just as complex as the images that the viewers will see on your video. There are now three tracks that need to be balanced in order to achieve the desired effects.

Dialogue is now a part of the soundtrack; this is the sound that authenticates the actor or speaker. This serves to tell the concept or the overall story.

The synchronous or asynchronous sounds are sound effects.  A character playing the piano, for instance, will have you project the sounds of piano on the video. The realism of the scene is equal to how convincing the sound effects are. Background music is also a part of the video soundtrack. This is the emotional side of the video, it is the rhythm that the viewers get to hear. Background music can also foreshadow changes in moods (e.g. dissonant music used to indicate an upcoming disaster).

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